The National Football League (NFL) has announced a decrease in bookmaker advertisements during the broadcast of the season’s final match to three. David Hayhill, the NFL’s General Manager of Sports Betting, explained that the first bookmaker ad will be shown to viewers before the kickoff, and the other two will be aired during commercial breaks in the game.

NFL representative Alex Ritmiller reported that it aligned with their new strategy, and they had implemented rules to limit the amount of gambling advertising in broadcasts. He mentioned that, overall, less than 5% of all in-game advertising now comprised bookmakers’ ads.

Last year, advertisers paid an average of a record $7 million for a 30-second commercial during the game.

The final match between the “Kansas City Chiefs” and the “San Francisco 49ers” is scheduled for February 11th.

Last updated on 01 Feb 2024 - 19:18

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