The ESPN Bet app set a record for downloads in the sports betting category in the first two days after its launch. The mobile app of the new bookmaker brand ESPN Bet was downloaded 865,000 times onto devices within the first two days of operation. According to Citizens JMP Securities, this figure is a record for sports betting apps.
Currently, the bookmaker’s app ranks in the top 3 among all free iOS Store apps since the beginning of last week, with an App Store rating of 4.8.
The initial success of ESPN Bet can be partially attributed to aggressive advertising strategies, including a promotion offering bonuses of up to $200 for new users. These offers clearly increased the number of downloads, but retaining users after the promotion ends remains uncertain.
The joint venture between media giant ESPN and operator Penn Entertainment was launched on November 15 in 17 states.
Last updated on 21 Nov 2023 - 18:30