A little about the bookmaker

William Hill is an online sports betting and casino gambling giant and one of the most famous gaming platforms worldwide. Сoming initially from the United Kingdom, William Hill caters to many world countries including the United States, and offers digital gambling services and brick-and-mortar betting spots.

For instance, you can find William Hill Betting shops in Lakeside Hotel & Casino (Iowa), Turtle Creek Casino (Michigan), Twin River Casino (Rhode Island), Grand Victoria Hotel Casino (Illinois), Mountaneer Casino (West Virginia), and many more only in the USA.

william hill sportsbook review

Site appearance

However, our William Hill sportsbook review is dedicated to its online services, so today we will tell you literally everything you want to know about this online betting and casino veteran’s site: from basics like deposit and withdrawal options and gambling license to more exciting things like available sports betting markets and casino games, odds, bonuses, live dealer games, and more.

William Hill: Pros and Cons

Solid reputation, reliable platform;

Easy-to-use website;

Large selection of sports betting markets;

A good variety of bonuses and promotions for sports bettors;

Quick withdrawals;

Top-notch customer support;

Prestigious gambling licenses;

Diverse in-play betting options.

A mediocre welcome bonus;

Comparatively low odds for many events;

No live streaming service.

Brief Guide to William Hill

Don’t worry if you have no idea of how to use online sportsbooks: as one of the most reputable and popular gambling sites, William Hill sportsbook is a great example that we can use to show you how to deal with digital betting. In this part of our review, we will demonstrate to you how to register, top up your account, place your bets, and the most intriguing one, how to request a payout of your winnings. Here we go!

Nothing’s easier than creating a sportsbook account, but prepare to tell the truth: in the end, you will have to confirm your identity and prove everything you wrote in a registration form.



Hit the Registration Button

If you are twenty-one (eighteen for most European countries) or older and your country is on the white list (we will speak about allowed and block countries further in this review), feel free to press the Join button in the right upper corner of the site.


Fill-in the sign-up form

The registration form will ask you to indicate your real name, date of birth, mobile phone number, home address, and postal code.


Create a username and a password

If you did everything correctly, you enter the next step: here you must create a unique username, a password, and create a security question for your account’s safety.

As soon as you are ready, press the ‘Agree and Join’ button. In a perfect world, you must read the terms and conditions before, and we insist that you scan them at least.

You can also add a deposit limit if you want: it may somehow prevent you from spending more than you planned, although you can change this limit later of course.

 Registration at william hill

Before receiving a bonus, you need to register

Making your first deposit

Well done, your account is ready! Now it is time to send your first deposit and probably even get some bonuses from it. There is nothing hard here, too: just go to the Deposit page and select one of the banking methods offered to you.

They may include various methods, from credit cards to ewallets of all kinds; the final selection depends on your selected country.

Choose the most suitable method and simply follow William Hill’s instructions. For instance, to send funds via a credit card, you need nothing but enter its details and an amount you want to deposit. Click the green Deposit button and wait until the funds appear on your account. Don’t worry, it does not usually take more than several minutes.

Placing your bet

Suppose you already know how much you want to risk to wager on a particular event. Go to the Betting section and find the needed event from the overall (way off modest!) collection of sports disciplines and betting options offered for each.

As you find the required market, click on the button displaying odds for a certain outcome

Your selection will instantly appear in a bet slip on the right and all you have to do is enter your stake amount. Simple as that!

A kind reminder: don’t forget to check the full offer of markets in a match coupon: if you see a plus sign to the right of the match’s odds, for instance, +200, it means that there are two hundred more options you can find if you click on this number. Don’t exercise self-denial!

William Hill slip

Bet slip

Winnings withdrawal

Your bet won! Our congrats, good job. But how to request your winnings? It’s time to go to the cashier: simply click on the human icon in the right upper corner of your screen and select Withdraw from the drop-down list. Enter your withdrawal amount and click ‘Continue’ to see the available payout options. A little spoiler: in most cases, you will not have much choice here, as William Hill sportsbook wants you to withdraw money using the same method you did when you deposited. After you click the ‘Process Withdrawal’ button, just wait until you receive your money. Did something go wrong? Probably you are trying to withdraw the bonus amount before you met rollover requirements or there is some issue with your identity verification. Anyway, we recommend you not scratch your head over and contact William Hill customer support: thankfully, they reply quickly.

Bookmaker Reviews

A good bookmaker with high roots. There is also a large bet line and fast payouts. Convenient site interface, pleasant to play. Recommend!
I´m a women and I also like betting ) someone can say that it is an insane, but why not? I´m using William Hill betting source more then for a year and I like it a lot. I haven´t heard about it too ...
Bookmaker William Hill is one of the best today, I registered 2 years ago and since then I bet only here. At first, there were minor problems with logging into the account, the support after ...
Just an excellent bookmaker for gamblers who can afford to wager large sums of money! In addition to betting, you can try your luck at roulette, as well as play for money in poker. I rarely play such ...
Richard Brooks
A lot of people have heard of William Hill, but not everyone has tried this office. I also didn't start playing there right away, because I was faced with an incomprehensible bureaucracy, a lot of ...
A good bookmaker with good odds! You can always find a bet with a decent odds. The bookmaker does not skimp on this, at least I did not notice this. Therefore, it is very profitable to play bets with ...
In my opinion, William Hill is the leader among bookmakers, high odds and the widest line, a lot of options for betting, perhaps WH has no competitors here. I have been playing at Williamhill.com ...
I've been playing this Bk since the end of winter. So far, everything is fine. A good line, the odds are high. Basically I play express and, I bet not a lot, but there were also big wins and. I ...
sem gordon
I have been playing in this office for a long time and I bet often and often win! Thank you for timely payments, convenient site is simple and the winnings are not small. I advise everyone to play.
I think I found the best betting site. Everything is clear and transparent. For the first months on this site there were of course doubts about this site, but then my doubts disappeared. After 2 ...
I am a student and study very far from my parents. Because of the university, there is no opportunity to get a good job, so for me even a small income is important. For the second year I have been ...
I have known your office for a long time, I regularly place bets through them. There are high odds that you won't find anywhere else. There are often unique rates that you can make good money on.

William Hill Sportsbook Overview

Now it’s time to check what William Hill offers for sports bettors: in this part of our review, we will focus on betting markets, odds, live wagering offers, and see what bonuses you can claim to make the whole experience more fun… and probably more profitable!

If you are eager to know the essentials right now, we’ll give you a brief overview right off the bat: the sportsbook is superior in terms of Soccer bets and has great coverage of all major and many minor soccer games. However, if you use the US version of the site, you will be pleased to see extensive offers for North American Leagues like NBA, NFL, etc. The bonus offer is not the most generous, to be honest, but at least rollover requirements are fair enough to meet them without much struggling. Now, if you want more details, read on!

william hill review of line

The bookmaker’s line is on the left, top matches of the day are on the right

Betting Markets at William Hill

William Hill’s coverage includes more than thirty various sports disciplines. To be precise, it is not just about sports: you can bet on some events not related to sports at all: the list involves politics and entertainment wagers, so the choice is enough for all sorts of bettors.

As a British bookmaker, William Hill predictably focuses on traditional English activities offering a huge selection of soccer games and a large racebook with various special offers for English horse racing tracks. Greyhound racing is here as well, and there is no shortage of markets for different international disciplines like Basketball, Tennis, Cricket, MMA, Boxing, American Football, and more. William Hill is not a sportsbook that offers many exotic sports so the overall selection is pretty average. Still, you can bet on eSports, badminton, pool, or water polo, if you need something less mainstream.

Types of Bets at William Hill

Okay, it is clear with the sports, but how in-depth is the coverage? We will not consider every discipline from the list: it will not be an accurate indicator; besides, such sports as, say, water polo, simply do not have betting odds available daily. Let’s focus on the most popular disciplines instead. Suppose you selected soccer from the list, (it is called Football at William Hill); clicking on a relevant icon opens a page full of offers. You see Enhanced odds and Super odds markets on the top of the page and then the rest of the betting options.

A quick glance at the soccer pre-match betting offering shows that the number of markets reaches six hundred or more for a single game.

As you open a match coupon, you will see the following odds categories:

  • Match odds;
  • Handicap/Total Goals;
  • Corners;
  • Half and Period;
  • Goal Time;
  • Penalties/Cards;
  • Scorers;
  • Match Specials (Double Result, Both Teams to Score, etc.);
  • Stats.

All of them are probably familiar to you if you are not a complete rookie, but what is the #Yourodds category? It is one of William Hill’s features: they were probably the first to offer customers to publish their own markets with odds on Twitter and then add them to match coupons. Thus, #Yourodds are the markets invented by bettors themselves, and you can back their choice or create your own options.

william Hill betting types

Betting markets

Is the coverage the same good for the other major sports? Well, it depends. You can find comprehensive offers for ice hockey (about 150 options including Goalscorers, Totals, and Player Props), basketball (60 bets for a single event on average with Period Betting, Handicaps, Winning Margin and Yourodds props), or American football (about 150-200 markets for a game, including Halves, Quarters, Handicaps, Player Props, Touchdown Scorers, and more).

The other sports’ offering is not superior, but William Hill is not unique here: it’s hard to imagine a sportsbook with a poor soccer coverage but an extraordinary offer for, say, futsal!

Odds by William Hill

You might expect a very generous offer in terms of odds when you think of a William Hill-level sportsbook.

However, what we are going to say next might disappoint you: its overall average margin is about 8%, which is not competitive compared to other industry giants.

No, hold your horses, don’t close the page! William Hill still has much to offer in terms of profit: you can always opt for the Best Odds Guaranteed offer in a racebook, and take advantage of various special promotions:

  • The already mentioned #Yourodds promotions;
  • Flash odds: special boosted odds for selected markets, available for a short time.

William Hill Live Betting

At the top of the sports disciplines list, there is the In-Play button that instantly delivers you to the live betting section of William Hill. The offering here is pretty impressive: there are betting options available 24/7 and they are not offered exclusively for major events. The situation is usually the following: there are about a hundred events available for in-play wagering, with up to fifty markets for American football, soccer, tennis, table tennis, and other less popular sports. There is a selection of props for many events and overall, the quality of odds and markets is superior.

A few words about special betting features: you can use the cash-out option (William Hill calls it Cash In and Cash In Value) and monitor the games using graphical statistics. Bettors can watch broadcasts of all UK horse races: don’t forget to top up your account for at least £1 to access the WHTV streaming service.

william hill live

Live betting

Bonuses by William Hill

William Hill is very inventive in terms of bonuses and promotions: the offers are not a dime a dozen. Although you will not get loads of free cash and make a fortune using William Hill’s bonuses, they add a certain sense of thrill to the whole experience. So, what are they?

  • Welcome Bonus Free Bets. It is more than straightforward: simply place your first bet at stakes of £10 and receive £20 in a form of a free bet;
  • Scratch of the day: you will find a plain scratch cards game on a Promotions page whenever you visit William Hill. You can play it daily and win three random gifts or come away none the wiser — as luck would have it!
  • Acca Freedom Bonus. Accumulator bets are more exciting than traditional single wagers, and what makes them even more exciting is when you get some money even if your selection was wrong. William Hill refunds you up to £20 for lost accumulators; check terms and conditions to know full rules.
  • Tennis Insurance. This regular promotion is aimed at tennis bettors who are into in-play wagering. Ah, one more rule: it is exclusively available for UK and Ireland customers. If you are among the lucky target audience of this promotion, you can get a weekly refund of 10% for your net losses on live tennis betting
  • Horse and Greyhound racing Bet Boost. Of course, William Hill could not but launch specialties for horse and greyhound bettors! You can get a Bet Boost bonus of up to £20 daily for horse and dogs wagers.

The overall bonus offering may vary depending on your location, so mind it before rushing to the Promotions page to catch’em all. For instance, if make bets from the United States, your welcome bonus differs from the one we mentioned: instead, you must enter the LEGALRF promo code when you register at William Hill and get a risk-free bet as a no-deposit welcome bonus. Thanks to William Hill’s management, they have transparent policies and you will not struggle finding relevant terms and conditions.

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William Hill Casino Review

Before we start our review on William Hill’s casino offer, we must say a few words about its availability and legacy. If you are a US-located poker, blackjack, or slots lover, we must disappoint you a bit, because the United States law limits online casino gaming to some extent.

Casino section William Hill

Casino section

The same is applied to several European countries, too, so if you don’t see a large games library when you enter William Hill’s Vegas or Casino sections, it is probably related to local restrictions.

However, if you are lucky to reside in, say, the United Kingdom, you will receive a stunning plethora of various activities powered by more than twenty software providers.

To name just a few, there are games by Pragmatic Play, Novomatic, Blue Print, Evolution Gaming, NetEnt, Microgaming, and many more names you might hear of before. No wonder William Hill had to launch a whopping three casino sections, so let’s check out what are they all about.

Go to casino

Casino Games Available at William Hill

You already guess that William Hill casino is an all-in-one gambling space where you can find everything from the simplest classical slots to some exotic skill games and certainly traditional Las Vegas-style activities like Roulette or Blackjack. The beauty of it is that various alternatives of the same old games are in a perfect marriage with brand new titles and some exclusive gems. You can find all sorts of games based on the random number generator principle in the Vegas and Casino sections, and select a comfy live dealer table under the Live Casino tab.

Table and Card Games

The collection of table games is not the largest one, but you can still select from various roulette and card games options. For instance, there are more than ten roulette options, including branded William Hill exclusive titles, and, of course, classic American and European variants.

Speaking about card games, the main focus is made on Blackjack. It can be pretty disappointing for video poker enthusiasts, but don’t worry, William Hill took care of you, too: there are seven most popular poker games, including Jacks or Better, Caribbean Stud, Heads-Up Holdem, etc. However, seven titles seem nothing contrasted with the vast collection of various blackjack games also containing exclusive WH titles. Besides, there are craps and baccarat tables, so you will hardly face a lack of choice if you want to play some card games against random number generator bots.

william hill blackjack

The casino has a good range of table games

Still, we would not name the games library big: we’ve seen much more extensive casinos, but at least you can be sure that you are playing at a fair place and are offered only high-quality options.


Both non-live dealer casino sections are full of slots. While the ‘Casino’ is mainly focused on Jackpots, you can find classical games including scratch cards in the Las Vegas section, and, thanks to various casino operators, the choice of popular and new exclusive games is vast. Note, that you can also find some slots in the Bingo section: besides classical Bingo games, you will find some slot machines and miscellaneous activities there, too. The overall library exceeds six hundred games, so we will show you the top featured options that are more popular among William Hill’s customers than the others are.

Most Popular slots:

Slot Software Developer Lines
Bonanza Big Time Gaming 6 reels and a varying number of rows
Starburst NetEnt 5 reels, 10 paylines
Irish Riches Blueprint Gaming and Big Time Gaming 5 reels, 15 paylines
Gonzo’s Quest NetEnt 5 reels, 10 paylines
Eye of Horus Merkur 5 reels, 10 paylines

William Hill Live Casino

William Hill features live dealer games powered by Evolution Gaming and Playtech, the most popular and respectable live casino games providers. The section is divided into several categories as follows:

  • Roulette (twenty-one options);
  • Live Game Shows (ten options including Lightning Roulette, Crazy Time, Craps, Dream Catcher, etc.);
  • Blackjack (thirty-three options);
  • Poker (seven options, including Casino Holdem, Three Card Poker, Side Bet City);
  • Baccarat and Dice (fourteen options).

Besides, there is one separate category called Exclusive games: here you will find branded live dealer tables you will not find anywhere but at William Hill. It is probably one of the biggest exclusive games collections compared to various digital casinos, which gives you one more reason to join it.

Minimum stakes start with £0,2, so you do not need to spend much to try a real-Vegas experience!

casino and slots

Online casinos and slots available in william hill

Casino Bonus

After the list of sports betting bonuses, one might expect the same diversity in terms of casino promotions, too. However, here William Hill is not as generous as it was to the sportsbook customers, but still has something to offer. Let’s just enlist all casino bonuses that are available at the moment.

  • 100% Buy-in Bonus for the Age of God slots series: make a buy-in from £10 and get a 100% bonus of up to £300. The bonus is exclusively eligible for new customers;
  • Daily Bonus Drop Game. You take part in a game that allows you to receive a free disc; when you drop a disc, it can land on a win, no-win, or retry symbol. The win symbol can bring you free spins, free cash, or specific bonuses for particular slots;
  • Free Spins on Fishing Frenzy Megaways. New customers can opt it for this promotions and get 50 free spins on Fishing Frenzy slot after they place their first stake of at least £10;
  • Daily and weekly cash drop tournaments, where you can get additional cash prizes for playing qualifying slot games;
  • Bingo Bonus: 20 free spins on slots located in the Bingo section; to opt it, make a £10 stake on an eligible slot from the section.

Important note: most bonuses are available exclusively for UK citizens.

William Hill: General Overview

Now that you know pretty much about William Hills offers in various areas of gambling, you might be interested to have an idea of its basics. It is not hard to guess that William Hill is a reputable licensed and legal platform, but you definitely want to know more about accepted and restricted countries, payment methods, and the overall look and performance of the site.

User Interface

William Hill’s interface is out of the question: although the sports section might seem a bit overwhelming and full of tables, promos, and markets, you will get used to it pretty quickly. Everything is designed for a user’s convenience: colors, layout, location of tabs, and useful links. The same is with the mobile version, so you will hardly face any issues with finding what you need.

All casinos lack a convenient search by a provider or a game title; still, the library is not so enormous that it could become a major drawback.

We also liked that all terms and conditions, as well the most frequent questions, are easy to find and read: you do not need to browse forever to check the rules of a particular game or promotion.


We suppose you have no doubts that William Hill is a fully legal sportsbook and casino. However, you might probably be not aware of how thoroughly it is regulated: it has a whopping four gambling licenses from three top-tier authorities.

license William Hill

Information about licenses in the site footer

Let’s just enlist them:

  • UK Gambling Commission;
  • Malta Gambling Authority;
  • Gibraltar Gambling Commission;
  • New Jersey Gambling Authority for operations in the USA.

Thus, it is pretty obvious that William Hill is a safe place for many world countries; if you are still in two minds, you can check any license’s status on the official pages of each gambling commission we mentioned.

Thus, it is pretty obvious that William Hill is a safe place for many world countries; if you are still in two minds, you can check any license’s status on the official pages of each gambling commission we mentioned.

Available Countries

Gambling legislation may constantly change; thus, don’t take this paragraph for granted and check twice before signing up for William Hill or any other sports betting site. Besides, we will not enlist all restricted and allowed countries to focus on the largest ones. So, who can join William Hill?

The list includes the following regions:

Argentina, Australia, Austria, Egypt, Finland, Germany, Gibraltar, Iceland, Ireland, Italy, Malta, Montenegro, Norway, Slovenia, Spain, Sweden, United Kingdom, United States.

Note, that in some countries (for instance, Spain or Italy), you cannot access all William Hill services due to local gambling law.

The restricted countries are:

Algeria, Belgium, British Columbia, Bulgaria, China, Denmark, Greece, India, Indonesia, Hong Kong, Philippines, Portugal, Thailand, Turkey, and more.

Reputation and user reviews

We read hundreds of William Hill reviews thoroughly to prepare this section of our article. Obviously, not all reviews were positive: you will hardly find a business praised by a 100% of customers, and even if you do, it would look pretty suspicious.

The overall opinion of William Hill is positive: it becomes clear from various articles and independent rankings at gambling-related platforms and feedback from real customers left at such sites as Trust Pilot or similar. We did not find any proof of any scam or real reviews on William Hill as of a fraud website. Our statistics show that most complaints are related to identity verification: William Hill allows you to deposit and make your bet before they check your documents, which leads to withdrawal delays. Still, although we admit it is not the most fair approach, most bookies tend to apply the same pattern, so it does not make William Hill a rigged platform.

To sum up: the name of William Hill is associated with high reputation, and we have no single reason to disprove it.

At least, we suppose it wouldn’t become the official sponsor of Tottenham Hotspur F.C. if it wasn’t a trusted and respected brand.

Available Banking Options

William Hill is a typical sportsbook in terms of payment options: it does not offer any alternative currencies for deposits and withdrawals, but accepts many international banking systems including some local options offered exclusively for residents of particular countries. In a table below, we will show you the most popular methods you can use to top up your account and receive your winnings back:

Payment method Minimum deposit Deposit pending time Withdrawal pending time
Visa/Mastercard cards £10 Instant 24-72 hours
PayPal £10 Instant 24-72 hours
Skrill £10 Instant 24-72 hours
Neteller £10 Instant 24-72 hours
PaySafeCard £10 Instant 24-72 hours
Bank Transfer £10 3-5 business days 3-5 business days
Cheque £10 3-5 business days 3-5 business days

However, if you are a US bettor, your options at William Hill are much more limited: you can only use eChecks, prepaid cards, and cash in local William Hill casinos.

William Hill Mobile App

William Hill does not limit mobile betting experience with a mobile version of a site: you can download a native William Hill’s app for iOS or Android. What jumped out to us immediately is the high rating of both Sports Betting and Casino apps: almost five stars is much for a bookmaker app compared to opponents! We did not find any issues with the apps: they do not require much space and allow you quick and convenient access to all betting markets or online casino games.

Besides, you can watch horse racing streams via an app, too!

We did not witness any crashes or other technical issues, so we can safely claim that William Hill is superior in terms of secure and licensed mobile betting.

Customer Support

It would be ridiculous to even suppose that William Hill, an industry giant, can have poor customer support or treat clients inappropriately. Thankfully, our experience and feedback from hundreds of bettors prove that the brand meets the customer approach standards. To say it simpler, you can always get a support from William Hill customer support agents, available 24/7.

The team is really powerful: it includes employees speaking English, Spanish, German, Italian, Russian, and many more languages and is professionally trained to deliver top-notch service. It is easy to contact them: you can use the following methods:

  • Live Chat;
  • Phone;
  • Email (use a particular email depending on your request type: there is poker, casino, and sports betting divisions with different addresses).
feedback form william hill

Feedback form

As an alternative, you can also contact William Hill representatives via Twitter or Facebook, but a live chat feature is usually the fastest and the most convenient.


We hope that our reviews answered most of your questions about William Hill and its services as we doubt there is anything left to say. So, as you see, we tried to be objective and gave you the full image of the site, with all advantages and cons, and now you just must decide whether it is suitable for you or not. We can help you a bit by adding that William Hill sports betting and casino product is designed for recreational bettors: there is no high roller bonus or something that can attract people making their living on sports bets. We haven’t heard about winners blocked at William Hill, but there are withdrawal and winning limits, so you will feel much more safe if you play for fun. The odds may seem too low for you if you are used to risk large amounts; still, a rookie bettor will most likely enjoy all William Hill’s games, sports markets, and promotions. Thus, if you are here for the sake of a hobby, you are welcome to try William Hill: you have all chances to enjoy it.


Is William Hill Legal in the USA?

William Hill has started its operations in the USA last year and opened several brick-and-mortar betting spots in New Jersey, West Virginia, Colorado, Indiana, Iowa, Michigan, Missisipi, Nevada, and Rhode Island. Citizens of these states can also use online and mobile betting facilities of William Hill.

Can I pay with a banking card on William Hill?

Yes, William Hill accepts all major credit and debit cards, but according to the UK gambling legislation, users from the United Kingdom cannot use their credit cards for paying at sports betting and casino sites.

Is it Safe to Use William Hill?

A short answer to this will be ‘Yes, it is, but how can we prove it? Easy: just look at the licensing organs approving and regulating William Hill’s operations and you will become more than sure in their fairness. Its overall good reputation, established over decades, is another good reason why we claim it is a secure place for real-money gambling. Finally, we have a good handle on digital security and know for sure that William Hill protects all users' data applying top-notch.

What are the best alternatives to William Hill?

William Hill is one of the top sportsbooks in the global sports betting and casino industry, so any alternatives must be as big and trusted as William Hill is. Your choice here depends a lot on your location: for instance, if you want to find a decent option of the same level in the United Kingdom, check out the Paddy Power website; US bettors can try to explore opportunities of DraftKings or Bovada.

Last updated on 24 Mar 2023 - 15:44