Whether you are a freshman or a skilled sports bettor, you must be familiar with the Ladbrokes sportsbook. This industry giant deserves its place in the sports betting arena for a reason. It keeps widening its customer base and expanding its universal market presence by offering modern solutions and a customer-first approach.

Is Ladbrokes really as great as people say? Our expert team inspected this iconic sportsbook from head to tail to learn its strengths and weak sides. We checked payouts speed, compared the odds, and tested pre-match and in-play betting to share our experience with you. Are you thrilled to find out if the legendary bookie could pass the exam to our experts? Does it have a skeleton in the closet that bettors should know? Let’s see.

Ladbrokes bookmaker review

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Pros and Cons

More than 35 sports to wager on plus alternative options;

Large-scale virtual sports collection;

Awesome in-play features;

Integrated betting exchange;

A fantastic Soccer and Horse Racing offer

High-class customer support department

An extensive list of restricted countries;

Mediocre odds for other sports besides soccer.

About Ladbrokes

Ladbrokes stepped on the UK betting market more than two centuries ago. At that time, the company’s activity was divided into brick-and-mortar betting shops and hotel businesses.

For many years, the bookmaker was available purely via land-based establishments. The year 2000 marked the eminent betting provider’s rebirth, as it was when the Ladbrokes website emerged on the Internet space. Fifteen years later, Ladbrokes joined forces with the Gala Coral Group and became the largest UK betting operator, making other notable bookmakers, William Hill and Betfair, a bit nervous. Now, the company’s infrastructure develops in two flourishing directions: online gambling and sports betting.

Ladbrokes official website

The main page of the site

The in-depth Ladbrokes review helped us unveil the reasons for the bookmaker’s mind-blowing popularity among global punters. The first thing that attracts attention is the vibrant sports market diversity, emphasizing American football and horse racing. Whether you are fond of virtual and esports or you have shivers when spending time in a live casino, or your passion is non-conventional betting (music, TV shows), you’ll find all of these in the Ladbrokes’ content collection.

Another hallmark that the company may be proud of is its betting exchange that gives customers a perfect ability to create their own odds and place bets for sale to other punters, similar to the iconic Wall Street exchange trades.

Besides, the Ladbrokes sportsbook can boast of the lighting payouts, top-tier customer service team, impressive lines for football wagers, and robust live betting solutions. That’s all is the tip of the iceberg, and now we’ll dive into the depths and uncover the online bookie’s hidden sides.



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Design and interface

The first impression about the Ladbrokes website is a bit ambiguous, but let’s start with the positives. The site design is not dull or boring, with red and white colors making dominance.

The platform is not overwhelmed with multiple annoying ads, heavy graphics, or unnecessary images that come from nowhere and only distract users from their primary goal, i.e., making a hard coin on sports betting.

Thus, we may state that the loading speed is pretty fast, and users won’t fall asleep waiting when a page opens.

We can call the site navigation intuitive and non-tense. The homepage covers all necessary sections, including sports, slots, and live casinos.

Below, you can find the area with the hottest promotions and invitations to check Ladbrokes’ in-play and live stream pages.

Users can evaluate the full range of the bookmaker’s market assortment in the left sidebar, covering 35+ sports from A to Z. Registered users can see all their valid bets in a sideslip and may easily adjust any changes in a couple of clicks, like shaping several bets to the mixed one, and so on.

We like a convenient search bar for the live casino fans, which allows them to find any game from the given list with no effort. There is also a live chat with the help center reps and the terms and conditions section in the bottom panel.

The main sections of the online bookmaker Ladbrokes

Navigation on the site

Now, let’s talk about the weak points. As we mentioned before, Ladbrokes is more than just a sportsbook; it is also the online gambling operator, which makes the website a bit overcrowded with multiple games. It may seem OK for gamblers, but sports bettors may not like such a neighborhood. Another thing that may confuse the new customers is the hard-to-find stats page. We indeed spent around 10 minutes figuring out where it was. Despite these tiny cons, the overall impression of the site layout after the Ladbrokes review is favorable. We like that the bookie follows the trends, but still possesses its unique charisma considering the site design and user interface.

License check

We doubt that Ladbrokes would last for so long on the international stage if it played illegal games with the law. The sportsbook can boast of two but not one license from the Gambling Commission – UK and Gibraltar. Moreover, Ladbrokes is an official sponsor of the Football Associations of Ireland and the UK. Customers can effortlessly find all necessary data, including contact details, policy, terms and conditions, and even links to the Ladbrokes’ accounts in social media in the open access on the ladbrokes.com website with all rights reserved.

Working on the Ladbrokes review, our experts didn’t find any alarming signs of cheating on the customers or a bad history of the unresolved claims.

The bookmaker cares about its good name and renders its services according to the established regulations. The only disadvantage for international bettors is that the sportsbook has an extensive list of restricted countries, including the United States. As for the European punters, they can use the platform openly with no deposit and withdrawal fees.

ladbrokes license

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Markets diversity

Now we can eventually pass to the most delicious part of the betting site review, i.e., an assortment of betting markets. Ladbrokes sports section has an impressive collection of available markets. Overall, punters have access to 35+ global sports, among which are the bettors’ favorite:

Also, punters can try their luck in Formula 1 and WWE. As for the alternative betting options for those users who are not big fans of sporting tourneys, but still want to feel that one-of-a-kind anticipation and thrill when a bet hits the target, Ladbrokes offers entertaining wagers.

Ladbrokes Betting Line

Baseball Betting Line

They can bet on music, lotto, TV shows, and even politics. All gamblers will like the bookie’s esports collection with a bountiful bonus bet offer. As far as video games seem to never lose their colossal success among gamblers of all ages, the craze around esports wagering will only increase with time. So, if you are fond of DOTA or LOL or another beloved by players video game, you can test the destiny in esports wagers on the Ladbrokes’ platform.

As we see, the Ladbrokes sportsbook is not cheap in the number of betting options for sports fans, though the most large-scale and creamy odds and lines come to football and horse racing. The operator renders a fantastic collection of leagues for soccer and football fans with the most lavish odds available for bettors. The same refers to pony wagers: the bookmaker’s offer is an impressive range of horse racing events and tracks that makes competitors jealous.

Ladbrokes soccer

Soccer betting line

What we like about Ladbrokes is that the company forms the lines itself with the help of its analytical department but not buys the lines from other offices.

Thus, bettors get more tasty odds, vibrant free bets, and exciting offers than on the alternative online portals.

Virtual sports at Ladbrokes

It would be weird if such a guru in online sports betting as Ladbrokes didn’t have virtual sports section in its content offer. The operator allows fans to bet on virtual football, motorsports, and pony races. Virtual sports are in colossal demand among bettors worldwide, and we understand why! Virtual games possess the same gambling chemistry and give a powerful emotional charge to punters as ‘good old’ traditional matches. Users can monitor the stats, pick up their favorites, and bet on the most prospective Virtual teams as they do with classic events.

The only difference is that you bet on virtual players but not real people.

In VR football (similarly to classic matches), users can bet on the Double Chance, predict a correct score, or beat the bookie’s forecast considering the match outcome’s under/over points. Virtual games are also held seasonally, meaning that punters may add them to their bets’ schedules. Ladbrokes regularly holds Virtual events broadcasts on its platform, so make sure to visit the Virtual sports page on the bookie’s website if you get tired of waiting for the next Champions League or Kentucky Derby.

VR section

Virtual sports section

Ladbrokes casino

If you want to get away from online betting for a while, you can visit the Ladbrokes casino page (yes, it has one). Even the most demanded gamblers will be astonished by the company’s offer of casino games, slots, and live-dealer integrations. So, what does the Ladbrokes casino have to offer? Let’s start with gamblers’ beloved roulette, Bingo, Poker, Blackjack, and the plethora of other thrilling games (300+ in general).

The operator also has a fantastic slot selection to enjoy gaming at full. If you visit the Ladbrokes casino for the first time, make sure to get your free spins. The site has a lavish welcome offer for newbies and creamy bonuses for loyal players.

Another cool thing to try in the Ladbrokes online casino is live-dealer games.

The broadcasts are held 24/7 with real hosts (charming ladies) running the process. The best part is that game rounds take less than five minutes, which is a perfect option for those who don’t like to wait an eternity to know if their bet hits the target. There is a live chat and a great assortment of bet types, extra to the free bet offer. Besides, the HD-resolution broadcasts deserve a standing ovation for their impressive dynamics and unique self-presence impression for gamblers.

Fast online games with dealers may interest those punters who adore live betting and sick any fair chance to place a gainful bet on something else besides sports events.

Ladbrokes casino section

Casino page

What also caught our eyes on the Ladbrokes casino page is the incredible jackpots offer. A perspective to win hard cash indeed attracts multiple gamblers with their multi-level winning strategies. Our experts also appreciated that the site allows customers to use one wallet for sports betting and casino via the same account, as stated in the terms and conditions section. It’s super convenient if users spend equal time placing bets and playing slots, as they don’t bother themselves by creating separate wallets. Moreover, they can spend the winning funds from wagers in the casino, and vice versa.

In-play betting

The next stop during our Ladbrokes journey was the in-play section. The site has a generous assortment of live betting markets with a liberal free bet offer and flexible withdrawal options. The coverage of sports and bet types is indeed impressive. Live betting is a top trend on the bookmakers’ platforms for the last few years, and Ladbrokes can beat competitors with its rich in-play collection and creamy odds.

Ladbrokes live

Live bets

We like that the bookie keeps the deposit rate for bets at a reasonable level and doesn’t bond high rollers with insufficient withdrawal limits. There is a cash-out function for punters to protect their bets from failure even amid the ongoing match. Users can also cross-check the stats for the live events. On the whole, the Ladbrokes team members did a great job when they developed their in-play area.

Everything works fast and smoothly! What else do we need to get an awesome live betting experience?

Live Streaming

Ladbrokes holds regular live broadcasts of the global games and tourneys in the ‘Watch Live‘ section. There is a table with the scheduled events by the kind of sports for the users’ convenience. When it comes to online streams, the main focus is definitely on the quality of broadcasts.

Broadcast event

Broadcast event example

As the events occur in real-time, punters must be sure to get the ace quality of visuals and sound. Streaming should be flawless in HD resolution, and with no technical bugs in the process, just like it is on the Ladbrokes platform. If you ask us to evaluate the site by the goodness of live streams, we’ll give Ladbrokes 10 out of 10.

What about odds Ladbrokes

Yeap, this question bothers all punters who know how the online betting system works. Talking about the Ladbrokes sportsbook, we noticed several peculiarities about the odds movement. First, we need to admit that the bookie gives pretty high odds for some sports (like Soccer), both for pre-game and in-play wagers. No wonder that Ladbrokes is a top-selected bookmaker among football enthusiasts worldwide.

The odds for basketball and pony wagers are also competitive regarding the alternative offers on the bazaar.

We like that the bookmaker moves the odds depending on the event renown and gamblers’ engagement in it. Moreover, if the bookie changes the odds while a user considers placing a bet, the site will notify him about the change before completing the operation. It’s super convenient for punters who take betting mindfully and build complex bets depending on the odds calculation. Agree that you won’t like the thought of submitting a bet, and discovering the next minute that the bookmaker changes the odds, not in your favor.

Average commission Commission in the prematch Live commission
6% 4-6% 6-8%

Another aspect that punters will like about Ladbrokes is acceptable limits for winning withdrawals. Sure, it’s not so critical for rookies, but pro-bettors won’t love the idea of pulling out a $1,000 monthly if they earn five times more. Finally, our experts will gladly shake hands with the Ladbrokes team for building their betting exchange area. It allows users to try their forces as oddsmakers – shape their odds for a particular game and release them for the exchange, waiting for others to show their interest in the offer.

Bonuses and promo campaigns

What irritates us about the betting shops is when they are cheap in bonus bet offers to customers, but it is not the Ladbrokes case. The company is notable for its superb bonus program and regular promotions both for newbies and loyal members. Let’s start with the welcome bonus.

Newcomers need to deposit just £5 to get four times more as free bets.

The casino visitors may count on the 100% remuneration upon a min deposit of £20. There are also many generous perks available by the promo codes.

For instance, newbies may get a £50 free bet bonus upon the F50 promo code when they create accounts for the first time and make the first deposit the same day, as the terms and conditions page says. What else do rookies need for a good start?

As a leading sportsbook, Ladbrokes has a well-designed VIP system that compiles four levels with the highest one Platinum.

Users are rewarded with different VIP statuses, depending on their depositing activity (total amount and frequency of deposits). Each level has its lavish remunerations and bounties for customers, including free spins on popular slots, free bet offers, unique promo codes, and cash rewards.

Ladbrokes bonus and promo

Bonuses and promotions

Other cool promo campaigns that users can try on the Ladbrokes’ channel are Odds Booster (when punters get higher odds for more lucrative payouts) and Adventure (users collect coins from bets to exchange them on cash afterward). Additionally, Ladbrokes carries regular tourneys for gamblers with lavish first-place prizes that can reach £10,000.

To sum up, our pundits remained satisfied with the company’s promo campaigns and rewarding programs for sports bettors and gamers.

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Mobile app

Do you know that Ladbrokes has one of the best apps for mobile wagering enthusiasts according to the industry experts’ reviews? Let’s see what’s so special about it for casual bettors. The primary thing we like about the app is that it resembles a perfectly adapted mini version of the full-fledged desktop platform.

The app has a good optimization for a smaller screen, though it doesn’t affect the graphics quality.

If you wonder about the streaming quality, we assure you that the app is second to none to the desktop broadcasts.

The mobile interface is not worse than the website layout. All active buttons and necessary sections are easy to find. Punters can effortlessly use the betting exchange, deposit funds, and check the balance via the app.

Mobile app

We know that speed has integral importance for hot wagers, and nobody will like to wait for ages when a page downloads. It’s a common problem for most betting and casino sites with ‘too heavy’ graphics that fail to operate smoothly on mobile gadgets. As for Ladbrokes, we noticed nothing similar here. The app operates speedy that allows punters to get an enjoyable pastime on the bookie’s platform.

Payment methods

Ladbrokes is an international operator, which means that the company should consider its global customers’ preferences related to the deposit options convenience. We like that the bookmaker allows punters to use different methods – from credit cards to e-wallets. The most widespread deposit and withdrawal options are cards Visa and Mastercard, wallets Neteller, Paypal, and banking transfers Western Union and others.

When a punter wants to pull back winning funds, he needs to send a request by filling the form on the bookie’s portal (processing time is around 24 hours or more depending on the size). As for the transaction speed, it works by a similar principle as on the alternative platforms.

The speediest way is e-wallets (you get the withdrawals the same day), while cards and bank operations require 3-5 working days to proceed.

As mention earlier, Ladbrokes operates under the Gambling Commission regulations, meaning punters don’t pay any fee for winning funds.

Customer service

This department makes the company’s most immense pride, as the help center representatives pass a specialized training course at the bookmaker’s school with the following examination. The customer support department is available in more than 20 languages 24/7 via live chat and email.

Ladbrokes contact page

Customer support section

We tested their reps on the assistance level and stayed satisfied by the excellent background, friendly approach, and fast reply speed. They reply even faster than we expected, regarding the multi-million company user base worldwide.

We also want to make stress on the in-depth and informative FAQ page. It contains explanations and tips on all necessary topics, like account creation, payouts, funds transfers, etc.

We recommend checking the FAQ section before writing to the customer support dept, as it covers all essential questions and contains precise and easy-to-grasp explanations.

Expert opinion

Our journey comes to an end, and we want to share our final thoughts about what we love about Ladbrokes and what is still to be improved. Let’s start with the ‘to-be-improved’ stuff before passing to the most delicious part.

The site interface may seem a bit crowded at first glance due to multiple sections that the brand offers, i.e., games, slots, stats, sports wagering. However, once you get used to all of these, you will browse the site intuitively and with pleasure.

Skeptics may also note the bookmaker has an average welcome bonus compared to alternatives.

Well, to some extent, it may seem so, but the company beats this downside with a vast assortment of fantastic bonuses and promo campaigns.

Now, let’s pass to the brand’s strengths. Ladbrokes offers a spectacular market range at any preferences: more than 35 sports in its wagering portfolio extra to VR and esports, music, TV shows, and politics. The assortment of the in-play section looks impressive, as well as the flawless live streams in HD resolution. The main page features a table of the most significant sporting events with a short description and links to the mainline. Users will love the flexibility of payment methods and speedy payouts and the ability to use the same wallet for wagering and casino. Finally, the company’s utmost pride is the betting exchange area, where punters can try their luck as oddsmakers.

So, what’s our final verdict about eminent Ladbrokes? Did we like the sportsbook after testing it from head to tail? – Yes, we did! Would we recommend it to our pals? – Yes, we would!


Does LadBrokes have a gambling license?

Yes, LadBrokes is officially approved by the UK and Gibraltar Gambling Commissions.

Does Ladbrokes offer a welcome bonus?

Yes, Ladbrokes has several offers for new customers. First, you can get £20 as a no deposit bonus after you register an account. After you place the first bet of at least £10, LadBrokes gives you a £50 free bet. Besides, there are separate welcome bonuses for casino and poker.

Does Ladbrokes have a native app?

Yes, LadBrokes offers a top-notch app with user-friendly interface and quick response for pre-game and live bets. The app is available for both iOS and Android users.

Last updated on 20 Feb 2023 - 16:43